Velocidad is an accelerator program for Latin American digital media which took place between 2019 and 2021. With the objective of empowering and promoting independent journalism in the region, 10 media organizations were selected for intensive growth and sustainability development.
Under the direction of the International Center for Journalists (ICFJ) and SembraMedia, with the financial support of Luminate, the program was developed to promote sustainable business models and deepen knowledge of their audiences. The selected media companies received resources and training to enhance the work their teams were already doing.
In 2021, during phase one, the 10 selected media organizations received consultancy, participated in seminars, developed new partnerships, strengthened and diversified their teams.
In phase two, six of these media organizations progressed in the accelerator program with additional funding and the support of tactical and strategic consulting.
new contracts signed
awards received by the
invested in the
10 selected media
generated by the 10
(Income / Investment)
Advertising or sponsorship
Nearly 51% of the total new revenue earned by Velocidad grantees came from sources other than grants, that were directly related to the business models and action plans they developed during their participation in the accelerator.
To measure audience growth for the selected media organizations, we compared analytics numbers from the before and after participation in the accelerator.